Writing a Brand Love Letter
A beautiful website is looked to as the gold standard by the masses, but pretty visuals mean nothing if they aren’t supported by impactful copy. How does your site’s “About Me” describe you and what you have to offer?
What’s a Brand Love Letter?
It’s essentially a bio, but it tells a story that will appeal to your ideal audience. Some businesses create a following by fostering a sense of relatability. To do that successfully, a customer needs to feel as though the brand is connecting with them on a personal level. Don’t be confused: Brand Love Letters don’t woo customers through sweet talk. They’re your way to show vulnerability and say, “Hey. This is who I am, and I hope you want to get to know me.”
What does it need?
Honesty, passion, and a vision for the future. Try not to put it ALL out on the table right away, though. Treat it like one of those blind dates where you get comfortable enough to open up about your hopes, dreams and long-term relationship goals. Your Brand Love Letter is a written way of testing the waters with your developing client relationships. Remember, it’s only awkward if y’all make it that way.
How do I start mine?
Write what you know without exaggerating. State the facts, and don’t try so hard to use all of the big words that exist. Excessive embellishments are the downfall of many online entities because the personas they create don’t match up with what people experience during one-on-one interactions. Brand bios with a more personal feel are definitely where you should prioritize being yourself instead of someone else.
And with that, folks, you should be on your way to a new piece of copy! If you’re still feeling a bit anxious about the whole thing (because we all know it’s hard to talk about ourselves), I’d be happy to be your wingwoman and write you into your brand’s happily ever after.