What Does a Copywriter DO?
In the early days of KarmenCopy, the most common misconception was that I possessed the legal background needed to file paperwork expressing a client’s exclusive rights to their own work (aka copyright).
That is NOT my lane, y’all.
Expecting me to perform the duties of a copyrighter (navigating the legal jargon, filing documentation with the government, etc.) will land us both in the slammer, and who has the time and extra coins for that? I know I don’t. So let’s break down what I do as a copywriter.
Copy= a fancy term for a collection of words
Write= y'all know what this means
Put them together, and the term “Copywriter” basically means “writer of words.”
In a nutshell, copywriters have the skills needed to make you and your products sound as good as they look. We’re like that one wingwoman who had your back in middle school when you were too afraid to tell that lil’ boy you thought he was cute. Except, ya know, we’re talking up your business these days instead of asking someone to check yes or no on your handwritten note (unless you WANT us to do that now. I’m not judging…).
What does a copywriter write?
Whatever you need, but we each have ! Own a restaurant and need descriptions of your menu offerings? Cool. Sell products and need item descriptions? Bet. Brand bios, author bios, book descriptions, FAQs, SOPs...I write those too! If communicating through written word isn’t your cup of tea, I can take that off of your hands.
My favorite part of copywriting is studying a client’s voice. Everything isn’t always about following the conventions of Standard English. All dialects have their own rules to follow (you see I don’t mind letting a “y’all” slide), and I love diving in and learning so that my copy sounds as genuine as possible for my clients. I grew up in small-town Georgia, but at a moment’s notice I have to be flexible enough to switch it up so that my writing speaks directly to my client’s intended audience. A good copywriter is like a ghost: you might feel them in your presence, but you can’t prove for sure that they were even there to begin with. You’ve heard the term “ghostwriter,” right? Same concept.
Do I need a copywriter?
Definitely. Everybody needs somebody, right?
When you’re thinking about running your business efficiently, forcing yourself to do the things you admittedly aren’t great at can really eat away at your overall productivity. If you dread the thought of writing about yourself or your products and services, then you need a writer on your team.